Never Throw In The Towel

Keep going — together.

Keep on Living

A members' community and simple daily tools — built on lived experience — to help you talk, move, and keep going, no matter what life throws your way.

Booking for your workplace? See what we do for employers →

Anth Hutton, founder of Never Throw In The Towel, speaking on stage
What you get

Everything to help you keep going.

Once you're in, you're not doing it alone — a daily routine, a community that gets it, and tools for whatever life throws your way.

Today

Win the morning, close the night. A short morning intention and an end-of-day reflection that build the habit of keeping going.

Community

Everyone on NTITT — post a message, a win or a reflection, and back others doing the same.

Wins Board

Celebrate the wins, big and small. Nothing from your private check-ins appears here — you choose what to share.

Training

Search a topic — grief, divorce, sleep, redundancy — and go straight to the talk or tool you need right now.

Challenges

Guided, day-by-day programmes and company step challenges. Every day you finish counts; nothing is ever marked late.

Journey

Your private progress — streaks, steps, badges and 30/90-day reviews. Only you can ever see it.

Private by design

Your check-ins, ratings and Journey are private to you — never visible to your employer, never visible to NTITT. In a company step challenge only the team's combined total is ever shown, never an individual's.

For workplaces

Bring real conversations into your workplace.

From the pop-up barbershop to keynotes and a company-wide wellbeing platform, we help employers open up honest conversations about mental health — especially in male-dominated industries.

Anthony delivering a keynote

Pop-Up Barbershop

A keynote followed by free haircuts on-site — a stigma-free way for men to open up. Proven in male-dominated industries like construction, offshore and logistics.

Keynote Speaking

Anthony shares his lived experience, fully tailored to your timescale and audience — with or without the barbershop.

Staff Wellbeing Platform

Your own company-skinned space: the daily tools, a private community, company step challenges and an HR dashboard.

Trusted by teams at

ALDI Australia
Amazon
Barbour
KP Snacks
L'Oréal
Lighthouse Charity
The Hill Group
Vanlove

…and Aldi, prisons, professional football clubs, Newcastle United, Bradford City, Serco, Muckle.

The story

Why it exists.

In 2005 Anthony won Big Brother at 23 — and learned first-hand how fast the highs of sudden fame turn into a very dark place. Out of that came resilience, recovery, and a refusal to give up.

He trained as a barber and found the chair was where men actually opened up. Never Throw In The Towel grew from there — carrying the words he used at his grandmother's eulogy: keep on living.

Keep on living.

A Never Throw In The Towel pop-up barbershop
What people say

In their words.

As a parent and mental health advocate, nothing could have prepared me for the heart-wrenching moment when I learned my child was experiencing thoughts of self-harm. Being neurodiverse, my quiet, sensitive child…
A Mother's Testimonial
I engaged Anthony Hutton to deliver a motivational speech to an English Football League club. It was remarkable. To fully engage a squad of professional athletes, fresh off the training ground…
UK Independent Medical and Optus Law
The Never Throw in the Towel Project focuses on an incredibly important topic that we all need to think more about, and Anthony is a brilliant advocate for improving men's mental health. The talk…
Newcastle United — Conference

Ready to keep going?

Join a community that has your back, and tools you can use every single day.